Subject:  Re Marketing mobiles to teenagers (Maisch)(Segerback).
Date:     Sat, 04 Nov 2000 081413 -0600
From:     Roy Beavers 
To:       guru 
--------------------------------------------------

.......Response from EMF-L......

-------- Original Message --------
Subject: Re: Marketing mobiles to teenagers (Maisch)...
Date: Sat, 4 Nov 2000 13:25:22 +0100
From: Per SegerbSck 
To: 
References: <3A03EC6C.23C0E9C@emfguru.com>

Roy,
One important aspect seems to have been overlooked:
- According to Henry Lai et al, signal substances in the nervous system may
be affected by low level exposure to microwaves - tests have revealed that
MW can activate endogenous opioids in the brain. That may actually cause
some type of "mobile-addiction".
It is just like putting caffeine in cola.
Rgds
Per S/FEB


----- Original Message -----
From: "Roy Beavers" 
To: 
Sent: Saturday, November 04, 2000 12:01 PM
Subject: Marketing mobiles to teenagers (Maisch)...


>
>
> .........From EMF-L.......
>
> -------- Original Message --------
> Subject: Marketing mobiles to teenagers
> Date: Sat, 4 Nov 2000 08:53:48 +1100 (EST)
> From: Don Maisch 
> To: roy@emfguru.com
>
> Dear Roy & All
>
> I wonder what Sir William Stewart, chairman of the UK Independent Expert
> group on Mobile Phones (IEGMP), would comment on the below Reuters
article:
> "Cell Phones Replace Cigarettes As New Teen Addiction"?
>
> Remember, in section 1.53 of the Summary and Recommendations of the IEGMP
> report it is specifically stated:
>
> >" 1.53 If there are currently unrecognised adverse health effects from
the
> >use of >mobile phones, children may be more vulnerable because of their
> >developing >nervous system, the greater absorption of energy in the
> >tissues of the head (paragraph >4.37), and a longer lifetime of exposure.
> >In line with our precautionary approach, at >this time, we believe that
> >the widespread use of mobile phones by children for >non-essential >calls
> >should be discouraged. We also recommend that the mobile >phone industry
> >>should refrain from promoting the use of mobile phones by >children
> >(paragraphs >6.89 and 6.90)."  END
>
> The mobile phone manufactures have learned a few lessons from the "Tobacco
> Wars". One of those lessens is how to market phones (or cigarettes) to
> teenagers. We already have a new "Joe Camel" running around for a Vodafone
> commercial ( in Australia) It is precisely because the mobile phone
> industry's PR advertising ploy is the same as the one employeed by the
> Tobacco industry back when they were flogging cigaretts to kids.
>
> I believe it was Professor Gerard Hyland who remarked that we are
embarking
> on the  world's largest biological experiment [from mobile phone use]. Too
> bad its the youth of the world who will be the rats for this study.
>
> Don Maisch
>
>
>
> Friday November 3 10:19 AM ET
>     Cell Phones Replace Cigarettes As New Teen Addiction
> http://dailynews.yahoo.com/h/nm/20001103/hl/smoking_1.html
>
>     NEW YORK (Reuters Health) - The cigarettes found in the hands of many
> of today's British teens are slowly being replaced by an equally
> addictive--albeit healthier--obsession: the mobile phone.
>
> According to a pair of UK researchers, a rise in mobile phone use during
> the late 1990s coincided with a decline in smoking among 15-year-olds. The
> prevalence of smoking fell to 23% in 1999 from 30% in 1996--the year
mobile
> phone use skyrocketed among 15- to 17-year-olds, report Anne Charlton from
> the University of Manchester in the UK and Clive Bates, director of
> London-based Action on Smoking and Health.
>
> ``We hypothesise that the fall in youth smoking and the rise in ownership
> of mobile phones among adolescents are related,'' the authors write in a
> letter published in the November 4th issue of the British Medical Journal.
>
>  The researchers suggest that many teens cannot afford to sustain both
> habits and prefer the cutting-edge technology. Besides, the device is
> associated with many of the traits that attract teens to cigarettes: a
> sense of individuality and sociability, a desire to rebel and the need to
> bond with friends, the team notes.
>
> ``The marketing of mobile phones is rooted in promoting self-image and
> identity, which resembles cigarette advertising,'' Charlton and Bates
write.
>
>  ``As ownership increases, mobile phones will become essential for
> membership of peer groups that organise their social life on the move and
> by means of mobile phones,'' they conclude.
>
>     SOURCE: British Medical Journal 2000;321:1155.
>
>
>
> _______________________________
>
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>    PO Box 96,
>    North Hobart, 7002
>    Tasmania, Australia
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